Smartphone market in the Asia Pacific region is predicted to double to 200 million units in 2016 to come, put the Android operating system on the highest throne. Feature phones, mobile phone with basic functions and Java applications, still dominates the global handset market at the moment.
But, slowly, its market continues to erode the smartphone more affordable price. The rapid growth of smartphone, one of them because accompanied by an increase in Internet penetration in mobile devices. The definition of ‘communication’ made by the user is currently not simply chat or send SMS, but also surf the internet, socialize on social media, to access e-mail. The growth of a more sophisticated handheld devices are expected to reach third in the Asia Pacific market in 2016 to come. So predictions of telecommunications consultants Ovum.
Last year, the amount of phones in circulation in Asia Pacific reached 100 million units. This year and next will continue to grow rapidly, reaching 12.5 percent per year. Later in 2016, the smartphone market is predicted to reach 32 percent of all mobile phones available in Asia Pacific. These include a significant amount if you see the total global mobile phone sales are predicted to penetrate then 653 million units. This means that Asia Pacific will contribute around 30.7 percent of the total global mobile phone market.
Ovum analyst Adam Leach said that the smartphone market will grow significantly in the next five years, beating the mobile phone market wider.
“We will see a dramatic change from the domination of the smartphone software platforms on 2016.Android will lead with 38.7 percent market share, followed by Windows Phone around 22.6 percent,” he said.
Meanwhile, Apple’s IOS operating system will only miss about 19 percent share, followed by the BlackBerry approximately 9.2 percent. How much improvement? According to data from Ovum, by 2010 market share owned by Android is still below 10 percent, which is about 8.9 percent. Meanwhile, IOS 13.3 percent, 7.9 percent BlackBerry, and Windows Phone around 0.15 percent. The success of Android, continued Leach, encouraged the large number of hardware vendors supporting, in both high-end segment as well as low end.
However, he also noticed some other operating system that may have a higher chance of mainstream success, beyond the predictions of analysts.
“It could be derived from the OS that is currently already on the market. Like Bada, WebOS, or MeeGo,” he said. The alliance between Nokia and Microsoft also will have a major impact on the smartphone market.
“Nokia is dominated Symbian handset shipments will switch to Windows Phone as their main smartphone platform,” he said.
In February, Nokia joined the company’s U.S. information technology giant, Microsoft, to shake the dominance of Apple and Google’s throne. This cooperation will bring huge benefits equal to Nokia and Microsoft. Nokia, in this case get the operating system Windows Phones are very powerful, be able to counter the awesomeness Android and IOS.
Meanwhile, Microsoft is getting the right combination of handset to market Windows Phones are beginning to move a limp. However, the move was not without risk. From the start, open Windows Phone packaged, already in use vendors such as HTC and LG. With the presence of Nokia, it is not impossible HTC, LG, or any other mobile phone vendors will withdraw because of reluctance to compete with Nokia. In Indonesia, the growth of Android is not as fast as in developed countries like the United States that its smartphone sales this year expected to beat the feature phone.
However, it does not mean lonely Android enthusiasts. General Manager of HT Mobile Nuramin say, within the next 2-3 months will be many more local vendors are releasing Android phones in Indonesia. With prices getting cheaper, of course, the main beneficiaries are the users. Android operating system allows users to download applications for free, surf the internet, social networking, to send e-mail with a lot easier. Moreover, the current operator continues to lower the price of their data rates.
